Examples include AirBNB, Nike, Pepsi, and BP. This is why, if you’re leaning towards this type of logo design, it has to be extremely representative, containing elements that will make your audience associate it with your brand. Pros: This is a great way to build a brand image. For example, a company may supplement an abstract or pictorial logo with a wordmark to associate an icon with the name of a company. They are popular logo choices as they condense a brand into a single visual representation of a feeling or emotion related to what the company does. Pictorial mark logos A pictorial mark logo (or a brandmark) is imagery reduced to its symbolistic meaning. The mentioned types of logos are very often combined to create logo variations that may be used for different purposes. While the abstract logo is similar to the pictorial logo, it allows a business owner to choose compelling design elements to represent their business, while being able to do so in a way that transcends any cultural or associative baggage.īoth the combination mark and the emblem are excellent choices for those businesses that want a strong pictorial element, but don't yet have brand name recognition. for including the variable, and gives examples of logos scor- ing high and low on each variable. These types of logos include a specific style of a pictorial icon, which is typically an abstract geometric form. For this reason it's a great choice for more well-established brands. Before Apple was Apple, that picture wouldn't have intuitively been likely to sell a lot of computers, but now that the company is more than well established, we can't help but think of the products when we see that Apple. Sometimes these images have built in cultural meaningslike a tree standing for growth or a fox implying witsand sometimes they can create their own meaninglike the iconic Apple apple or Twitter bird. It needs to be considered that wordmarks require the business to have a short name, making lettermarks the ideal choice for businesses with long names.īecause a pictorial logo is only an image it can be a tough one for brands that are just starting out that don't yet have recognition. Pictorial logos are based on recognizable images, like people, animals or objects. Wordmarks are the preferred choice for businesses that want to get their name out there, and are great for businesses with a unique or interesting name. Lettermark and wordmark logos are great for the ease with which they can be replicated across design materials, as well as to be recognizable. What Are Different Logo Types Best Suited For?
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